Super Animation is “Going West”

This short video was conceived and shot by Anderson M Studio, a sibling run art direction company based in Bethnal Green, London. Although there were a small number of paperbacks harmed in the process, the project was actually commissioned by the New Zealand book council to promote reading. The tactile cuts are reminesent of the work of Peter Callesen but the camera movement and dramatic lighting build to a beautiful cinematic atmosphere. Perfect to chew on over lunch.

If you want more, more, more, here is a second book related video in the same style. Great job Mr and Mr Anderson.