Creative Approach To Road Safety

Last year the Road Safety Authority teamed up with Setanta Insurance to start a campaign to raise awareness to the dangers of speeding. They set up a creative competition to write an ad highlighting the topic, set out a brief and offered the chance to win 3000 euro plus the opportunity to have your ad made by a team of young professionals. This is a great approach by RSA as not only does it give a leg up to fledgling writers and youthful production companies but through the public involvement in the competition it spreads the ads message in a new way.

Richard Lahart came up with the winning concept and it was directed by Stevie Russell with sound design by Gareth Averill. Good job all round.